For Men or Women who want a flatter stomach and toned abs without the risk of Injury…

Exercise Science Expert Reveals the 3 Principles to Banish Belly Fat & Carve Out Toned Abs in Just 28 Days At Any Age…WITHOUT Super Human Willpower, Dangerous Fad Exercises, or Starvation Diets ...

Master Trainer and Injury Prevention Expert Created A Core Blueprint To Shed Fat And Build Toned Abs For Men and Women At All Fitness Levels

A Story About An Average Middle Aged Couple - Steve & Kathryn


Take a look at Steve and Kathryn, a couple in their mid 40’s with two young kids.

Steve works in an office where much of his day is spent sitting, talking on the phone and staring at a computer screen.

Over the ten years of his marriage, he has gained 35 pounds, most of it is belly fat. When he talks on the phone, his hand rests on his big stomach. He is very aware of it, because he needs to bend over to see his feet. It is a sad truth for him knowing that he doesn’t have the time or energy to join a gym.


Plus, he hurt himself when he was picking something off the floor. Since then, he has had these nagging back aches that keep coming back and he wants to get rid of them. Just recently, his back flared up when he was moving into his new house and was moving his couch into his new place. It is too painful for him to do the usual abdominal exercises like sit-ups and crunches. Although he has only got small warnings from his doctor, sometimes he thinks he will be a prisoner of his back pain and belly for the rest of his life.

He jokes that his “six-pack abs grew into a keg.”

maleSecretly, he knows that his belly is going to catch up with him someday by contributing to diabetes, stroke or heart attack. But mostly, he is sad and frustrated knowing that his wife has lost interest in him. She doesn’t like the big belly and neither does he. He no longer has the self-confidence he had when he was stronger and thinner. If only there was a way that he could do something that didn’t involve a gym or trainer or gut busting sit-ups.

She winces at her “muffin top” every time she sees it in the mirror.

femaletummyKathryn also works in an office and has the added stress of playing taxi driver, hauling the kids to their various activities. She had both kids by Caesarean section that damaged her abdominal muscles. Despite numerous attempts at diet and exercise regimes, her belly still hangs over her belt and most of the twenty-three pounds she gained over two births has stubbornly hung on.

“We Hardly Look At Each Other Anymore, We Feel Like Roommates.”

femaleNeedless to say, the activity in the bedroom is way off. She is ashamed of the way she looks and knows it is affecting her marriage.

Sadly, she is stuck buying frumpy looking clothes from the few stores that carry her size. And forget about swimming, something she used to love to do. If she could only lose the belly, she could buy a nice swimsuit and get back in the pool again without feeling embarrassed.

There is no time or money for a gym membership, so what can she do?

Which Image Best Describes Your Current Physical Condition?

Unfortunately, Steve and Kathryn are not alone. In a 2012 study by the Centers for Disease Control and Prevention, 69% of ALL adults over 20 are obese!

cdcDealing with a soft core can get expensive, and not just from buying bigger and bigger clothes. As you pack on more weight and your core gets weaker, your body will begin to have health issues, aches and pains that you never had before. You might chalk it up to “aging” but it can lead to serious complications...

Can you relate to Steve & Kathryn?

My name is Rick Kaselj.


Steve & Kathryn are very much like the 100,000  people who I have helped over the last 25 plus years.

People like Steve & Kathryn sought me out because I do things differently than most trainers.

Most trainers get their clients to do ineffective exercises that force you to spend unnecessary money on unneeded training sessions or even worse; they give them injury causing exercises that lead to pain, injury and suffering.

Specifically, I am a personal trainer and injuries expert. Plus, I have given a great number of presentations to various health and fitness professionals around the world. Thus, I became the go-to person when it comes to overcoming or preventing injuries with unique training techniques and one-of-a-kind exercises. I lost count when I hit more than 300 presentations to over 6,000 health and fitness professionals.

Plus, I have created over 120 products in weight loss, exercise and injury prevention that have been used by thousands of people around the world. Also, on a daily basis, over 100,000 are helped by my YouTube videos, Facebook tips, informative blogs and newsletters.

I am not saying all of these to brag or impress you. I am sharing these with you to show you that I am passionate about exercises and thousands of people before you have trusted me to help them reach their health and fitness goals. If you give me a chance, I am certain that you will be one of those happy and satisfied clients.

Before we go any further, let me give you a brief explanation of what the core is.

3 Important Facts About Your Core:

Your Core is a Tube, Not a Washboard...


We have all seen the talk about the core in fitness magazines or during late night infomercials. Most of what you see there is not correct and even damaging to your body and your results.

There has been a lot of research on your abdominal or “core”, but unless you are a trainer or a physical therapist, most people have no idea what their core is.

Let me explain to you what the core is.

Think of your body as a tube. From your hips to the bottom of your rib cage there is not much structure holding you together. In fact, there are 12 muscles that wrap around your midsection, and they are vital to every movement you make!

Your core stabilizes and controls the force of your movements.

All you have are skin and muscle around your midsection, and like any tube, the thinner the wall the less it can hold. Most importantly, your core muscles anchor most of the major muscle groups in your body and stabilize every move you make. And this is why it is crucial for you to exercise and strengthen these muscles.

Your Core Needs to Be Like Bamboo...


If you put an empty paper towel roll next to a piece of bamboo, you can see and feel the difference in thickness and strength. The paper towel roll is weak and will collapse with very little pressure. On the other hand, the bamboo has thicker walls consisting of tough fibers. Bamboo, as you know is extremely strong yet flexible. It can bend over and over and still stay strong.

Your core needs to be equally strong all the way around your body, not just in front. You don’t see bamboo bulging on one side do you? Strengthening only one part of your body creates Muscular Imbalance, but we’ll talk more about that later on. The problem is, as you age, your core muscles get weaker and thinner.

Move Like a Baby and Have Abs Like an Athlete...


Researchers have discovered an important lesson while studying infant growth. Infants move in specific sequences in order to strengthen their core muscles. The core muscles are the first major muscle group to develop enabling the body to progress from the crawl, stand, walk and run.

Once we master the act of walking, our focus shifts from strengthening our core muscles to other parts of the body, neglecting our core muscles. Over time, we can just look down to see the obvious result pouring over the top of our jeans.

As I dug in the research, there are 3 Core Training Essentials that you must follow...

3 Core Training Essentials

After the 3 core facts, I went into the research and found out what worked in the lab and out in the field.

What is the AES System?

A = Activation


You need to activate the right core muscles and turn off the cheating muscles. You need to activate all the muscles in the core, not just one part of the core.

E = Endurance

We need to target the muscles in the core for a long period of time and not just for one repetition. Targeting the muscles for a long period of time leads to more calories burned, flatting out of the core and the core functional for the whole day in order to help us move better and protect our body.

S = Strength

I always get asked from people who injure themselves, “Can you give me some exercises to strengthen my _____ ?”

This is true, strength is needed to overcome injuries, but it is also needed to prevent injuries. Also with strength, you add density and thickness to your core that leads to stronger, toned and flatter core.

Plus, insurance to protect your back from injury.

These 3 techniques are part of my Invincible Core System.

What Makes The Program Different from the Others?

The Invincible Core System helps you reach your goals starting today and allows you to continue to take advantage of the program’s value until you're in 70s or 80s.

4 Phase Invincible Core System

Phase 1 - Balance


With the way we live our lives, our bodies are out of balance. This leads to unnecessary stress on our joints and poor movement.

This imbalance blocks our body from benefiting the most from our core training.

We need to balance out the body in order to get the most out of our core training.

Phase 2 - Healthy


With the body balance, now we can hit the “Activation & Endurance” parts of the AES System.

In this phase, we focus on activating all the muscles in the abs and every part of the core. This activation phase targets the deep core muscles that most common fitness exercises do not. This part of the program leads to stronger joints, toned muscles and greater calorie burn.

Along with Activation, we are targeting Endurance so the muscle can work for the whole day that makes our joints well protected after the workout and continues the calorie burn for hours after the workout.

Phase 3 - Strong - (In this phase I focus on strengthening the core, abs and back)


I always get asked, “What exercises can I do to strengthen my _____ joint?”

I often get asked this question for shoulder, hip and knee.

When in this phase, we focus on workouts and exercises that strengthen the abs, core and back.

Phase 4 - Invincible - Cranking it Up


This is when we go into the Invincible Phase.

Why do I call it this?

Let’s look at the word:

invincible[in-vin-suh-buh l]


  1. incapable of being conquered, defeated, or subdued.
  2. insuperable; insurmountable:
    invincible difficulties.

This is when we build your body so it cannot be defeated by pain, overcome by injury and prevented from reaching your goal.

Do You Have Questions? I Got Your Answers Right Here


I'm Advanced And I Already Have Great Abs, What Will This Do For Me?

Cool, if you are already advanced and have great abs, awesome!

Let me share something with you. The Invincible Core Program is much more than having great abs and seeing your abs.

I know you could benefit from the AES System and the 4 Phase of the Invincible Core. What I have seen in more advanced fitness folk is an even stronger core, an increase in 3D strength and bulletproofing of the core.

If this does not interest you, that is fine. Just remember me when you tweak your back.

I’m A Beginner, Will This Work For Me?

Whether you’re getting back into fitness after a lapse, or you’re an exercise newbie, consider yourself fortunate because you've found this program.

Do not worry if you are a new gym rat because this system is great for all fitness levels whether you are a beginner or a pro.

Why haven’t I heard about the AES System before?

Frankly, this information is brand new and nobody else is talking about it yet. I have seen amazing results with this system and decided to help more people faster by offering this new technology directly to the end user.

What If This Program Does Not Work For Me?

I got great news for you. I am 100% confident that you will be ecstatic about your results with the Invincible Core Program that I have put an industry first FIVE STAR GUARANTEE on my program which means if you are not satisfied in any way, all you need to do is send us a quick email and we will give you 100% of your money back, no questions asked.

What this mean is you get results, or you get your money back.

Do I need any special equipment or gym membership to carry out the program?

No, you do not need a gym membership. While many of the exercises and movements in the program are performed using your body, there are some exercises where you’ll also need inexpensive items such as the Foam Roller, Resistance Tubing, Walking Stick or Broomstick, Stability Ball, Dumbbell and Chair. You can purchase the exercise equipment at most sporting goods stores or you can check our Exercises For Injuries Store. This will all be covered in the program so you know exactly what to get and how to use it.

Here's why so many of my clients love the program and why you'll love it too…

Invincible Core Helped Me Drop My Blood Pressure by 40 Points!

David RiordanI have been retired since December 2011. I have been trying to get in shape. Blood pressure was 160/100 - it is now 110/70 without meds! The Invincible Core is helping me reach the goals I have for my age. The best thing about Invincible Core is I can refer to it whenever I want and I like the videos. It's a a great way to get a stronger core.

David Riordan,
Retiree / Speedway, Indiana

...very safe and effective way of exercising the body as a whole.

Astrid Jean LewisI have been adding your Invincible Core exercises into my program and it has helped me a lot with reducing the pain to almost feeling no pain at all and I am able to do those movements that I was careful with.

The best thing about Invincible Core is that you explain everything in detail which I find very helpful in understanding what needs to be done correctly. I would describe it as a very safe and effective way of exercising the body as a whole.

Thank you!

Astrid Jean Lewis,
Belly dance and danzAcise teacher / Johannesburg, South Africa

...really liked the follow along videos...

COL-ret.-Robert-M-Hensler-U.S.-ArmyI love the progressions, something for just about every fitness level. Plus, it has logical sequence from the very simple (a person like me in the initial stages of surgery rehab) to the most complex.

The options of doing the exercises against the wall or on the floor, with just hands or incorporating additional body parts add to the eventual intensity and overload to improve. I really liked the follow along videos that one can use after understanding the underlying principles involved. The foam rolling videos are also great since there are a lot of bogus techniques floating around on the Internet about it.

The Invincible Core program is a comprehensive and progressive guide to core stability and strength, oriented on continual improvement with built-in injury prevention and options on specific exercises for a variety of fitness levels.

Robert Hensler,
Retired U.S. Army Officer / West Point, NY

...simple progressive system...

Chad BowerThe Invincible Core program has detailed progression and regression exercises. It is a simple progressive system to teach basic core movements.

Chad Bower,
Strength & Conditioning Coach / Fallston, Maryland

Here’s What You Don’t Need with the INVINCIBLE CORE System:

  • You don’t need a gym membership
  • You don’t need an expensive personal trainer
  • You don’t need a DVD player to use this system
  • You don’t need to be in shape
  • You don’t need to be in perfect health
  • You don’t need to leave the safety and comfort of your home
  • You don’t need to do endless damaging reps of sit-ups and crunches

What is included in Your Invincible Core Program:

Component #1 - 3-Minute Sequence to Activate the Deep Core & Abdominal Muscles ($67 Value)

This is where things start. If you do not activate the deep core & abdominal muscles, nothing else matters. In this video, I show you how to get to those deep muscles and take you through a simple sequence that you can do every day.

You will be shown:

  • The 3 exercises that activate the deep core - the BEST
  • A simple sequence of movements that you can do anywhere to target that deep core
  • How effective these strangely simple exercises are and how they will change your life

Component #2 - BEST Exercises to Balance Out Your Core & Body ($67 Value)

In this component, I will take you by the hand and lead you through the best exercises to balance out the body. When your body's imbalance, this leads to increased stress on your joints, poor movement, decrease in energy, injuries and poor results. I show you the best exercises to balance out your body and have strong toned core. You will be shown:

  • The balance exercises that you need to do every day
  • The best exercise to balance out tight hips
  • The 3 exercises to eliminate knee and back tension

Component #3 - The 3-Minute Drill That Creates Whole Body Core Strength ($57 Value)

In this component, I will go through the most important movement for whole body core strength. I will show you how to properly do the exercise for maximum results and stay injury free. I’ll get you through a 3-minute drill that you can do anywhere to improve your core strength.

Important key points that you shouldn’t miss:

  • How the movements will dramatically improve your hip, knee and shoulder stability
  • Multiple variations and progressions that challenge you to get the most out of the movements
  • How to avoid the common mistakes that injure people and take them away from their desired results

Component #4 - 7 Step Program to Build A Stronger Back ($57 Value)

Doing this 7-step program is essential in building a stronger core. Following the program will help you get a slimmer waist, a flatter stomach and a healthier back. Discover all the key details to this program and I will help you avoid the common mistakes that people make.

Here’s what you will get:

  • A better understanding on how this one movement will dramatically help when it comes to getting a pain-free back. (i.e Gluteus maximus).
  • A movement that is excellent to do if you have sore, creaking or painful knees
  • How doing this one movement will dramatically help when it comes to getting a strong seat (i.e Gluteus maximus).


Component #5 - Invincible Core Workouts ($57 Value)

We are now in the main event, the Workouts. I bring everything here and build on the balance, health and strength you have built in your core by doing the first four components of Invincible Core. With the help of Donnalee, Sonya and Sheena, we take you through the workouts that will help flatten, carve and tone your abs & core.

Oh ya, here we go:

  • Quick 2 to 5 minute workouts to light up your abs and change up your metabolism
  • A great workout that you can do by simply using the wall
  • Unique workouts that target your core but are easy on your joints

Component #6 – 14-Day Free Access to Lifelong Wellness Academy Program ($24 Value)

Start your 14-day free trial and join the hundreds of satisfied customers worldwide who have already begun their journey to achieve their dream body and life without getting injured.

JUST ONE of the amazing features of my Lifelong Wellness Academy Program is you get to ask your questions, about your specific situation, to me and my team of health and fitness experts, DIRECTLY. What are the other features? Too many to list here! You’ll have access to my workout blueprints, my proprietary exercise library, tons of handouts and extra manuals, membership in my VIP coaching group, video interviews with me and my team of experts, and lots more! You get all of these for free, for 14 days!

After the 14-day trial period, you’ll continue to have access to the Lifelong Wellness Academy Program, with new modules, content, interviews, workouts, and more, available to you every month, all for a small monthly investment of just $47.31. You can cancel your access any time before or after the end of your 14-day free trial period by emailing us at [email protected]. You can also reach our support team by calling 1-888-291-2430 (toll free in the USA and Canada), or sending an SMS to 1-888-229-4992, and we will process your request, no questions asked.

For more information about Lifelong Wellness Academy, visit our FAQ page at

Component #7 - Lifetime Updates (Priceless)

MembershipWhen an author releases another edition of the book you purchased, does he send it to you for free or ask for more money?

I hear you. YES, more money.

But I don’t. I will send you the updates for FREE.

Just like how “Invincible Core” was created, I keep on reading, researching and seeing what foods I need to add to my grocery list in order to feel and look better.

As I put those foods into my personal list, I will make sure that I will create a list for you as well. When that updated list is done, I will definitely send you a copy for FREE.

Plus, if I make changes, updates or additions to the food list of the 6 manuals, you will get them AT NO COST as well.

How does that sound?

All you gotta do is get your copy of Invincible Core.

ALL for $9 ONLY! But wait, there is MORE...

These Are Included in the New Invincible Core 2.0 Version Too!

(NEW) Component #8 - 90-Second Quick Start Video ($17 Value)

Are you ready to use Invincible Core for the first time? This 90-second quick start video will show you EXACTLY what you need to do to start your journey to melt your belly fats and build toned abs. Through this video guide, you’ll be prepared for every step of your journey in advance. The 90-second video strips everything down to the absolute fundamentals so you can get started right away!

We've created the 90-Second Quick Start Video to:

  • Guide you through the basics of using Invincible Core
  • Show you how insanely easy to follow the program
  • Give you an idea on how to get started TODAY!

(NEW) Component #9 - Rapid Exercise Reference Guide ($19 Value)

This takes away any confusion you have and simplifies the Invincible Core program even further by giving you a reference guide that details the exercises. This guide will show you the correct routines you should perform depending on what level of exercise you are doing.

With the Rapid Exercise Reference Guide, you will be able to:

  • Ensure that you are doing the exercises properly
  • Get an in-depth look at the principles of the program
  • Obtain an outline of the exercise routines

(NEW) Component #10 - Encyclopedia of Invincible Core Manuals ($29 Value)

These manuals contain complete library of exercises that includes full colored photos for every exercise along with the details about the precise sets and reps in the Invincible Core program. With the Invincible Core manuals, you’ll be able to know EXACTLY how to do each unique workout on this system.

The Encyclopedia of Invincible Core Manuals will enable you to:

  • Know when, where and how to exercise
  • Get hold of a valuable resource tool and a directory of exercises included in the Invincible Core program
  • Access all the information you'll need during your workout sessions

(NEW) Component #11 - 28-Day Invincible Core Plan ($27 Value)

This workout plan is designed to help you achieve the abs of your dreams in as little as one month! This step-by-step exercise plan contains every secret you must know to burn fat as rapidly as possible. All you have to do is follow along consistently and we will take care of the rest!

Through the 28-Day Invincible Core Plan, you will:

  • Learn how to integrate the exercise program to your daily life
  • Establish a maintenance plan to keep up with the different levels of workouts
  • Find out how to set exercise goals and stick to them

(NEW) Component #12 - Invincible Core Success Sheets ($37 Value)

These “done-for-you” success sheets will help you record the progress of each of the exercises you are performing. You can put these sheets right next to your workout area to help keep you on track. These will keep you accountable and ensure you perform the workouts successfully.

These Invincible Core Success Sheets will:

  • Provide an easy reference to exercise routines to enable you to visualize progress and track trends
  • Assist you on making sure that you stick to your daily exercise schedule
  • Help you record your exercise accomplishments and identify which exercises produce the desired results

When you complete your order today, you'll also get instant access to these Bonuses!

Bonus #1 - 5 Essential Back Pain Exercises ($29 Value)

5-essential-productThese are the exercises that I give my clients who wanted to strengthen their back. The exercises are simple and easy-to-follow along with several progressions.

If you are suffering from any kind of back discomfort and looking for a safe, effective and robust program to have a stronger back, then you've found what you are exactly searching for.

Bonus #2 - 5 Stretches that are Injuring Your Back (& What to do About It) ($29 Value)

5-stretches-productThese are the stretches that lead you to a back injury. Discover the stretches that are dangerous for your back and learn how to overcome them.

I will explain in detail why a certain stretch increases the risk of back injury and re-injury. I will also walk you through the alternatives that you can do to avoid injuring your back.

Bonus #3 - Exercises For Injuries VIP Coaching Group (Priceless)

With your purchase of the Invincible Core program, you will get access to Exercises For Injuries VIP Coaching.

This is a community where I, together with my team of fitness experts, hang out and answer your questions about the Invincible Core. Looking forward to seeing you in the community. You also get the chance to meet new friends and become part of a supportive community. Most of the people in EFI’s VIP Coaching Group have told me, at one point or another, that they get incredible support, inspiration, motivation and accountability - not only from me and my team of experts, but also from the other members in our group. We seem to attract a very good bunch of people in this group, which we love!

I am on a mission to help you achieve fab abs while keeping yourself injury free. And that's why I've slashed the $97 regular price down to the special discounted price of $9 ONLY! I’m going to release the first few thousand copies of the Invincible Core program at an INSANELY low price.

I am not sure how long this incredible discount will be available, so I urge you to take action NOW. Make sure you order now and lock in the launch price special before it’s too late. Reserve your copy now at this discounted price before someone else snaps it up!

When you order today, you get instant access to the Invincible Core and a special 14 days FREE access to the Lifelong Wellness Academy. After the 14 days trial period, membership is only $47.31/month. You may cancel easily at any time by sending us an email at [email protected]. You can also reach our support team by calling 1-888-291-2430 (toll free in the USA and Canada), or sending an SMS to 1-888-229-4992, and we will cancel your subscription, no questions asked.

The bonuses alone are worth the price of the program. They could essentially be a whole other program! 

Remember, these are only LIMITED. 

You Have To Act Fast!

This System Works For ANYONE at ANY Age in ANY Condition!

When you order today, you get instant access to the Invincible Core and a special 14 days FREE access to the Lifelong Wellness Academy. After the 14 days trial period, membership is only $47.31/month. You may cancel easily at any time by sending us an email at [email protected]. You can also reach our support team by calling 1-888-291-2430 (toll free in the USA and Canada), or sending an SMS to 1-888-229-4992, and we will cancel your subscription, no questions asked.

Rick Kaselj
Master Trainer & Injury Expert
Founder of

P.S. - Change can only happen with action. Every second you wait, the odds of you doing nothing, doubles. It is important to take action now...

P.P.S. - The price of Invincible Core program is less than 15 bucks for a limited time and will help you much much more than another funny fitness gadget.

P.P.P.S. - I've slashed the $97 regular price down to the special discounted price of $9 ONLY! So, what’s holding you back? Grab your own copy of the Invincible Core program RIGHT NOW!

P.P.P.P.S. - I know if you only take action on 10% of this program, you will get greater results than you have on any other program.

When You Make The Brilliant Decision To Get Your Discounted Copy Of The Invincible Core Program, You Will…

  • Take advantage of the breakthrough AES System
  • Address overactive tissue and lengthen short tissue
  • Decrease stress on the joints and improve tissue quality
  • Improve flexibility
  • Activate all the muscles in the abs and every part of the core
  • Target the deep core muscles
  • Achieve stronger joints, toned muscles and greater calorie burn
  • Unlock your fat burning potential to obtain clean cut and defined abs
  • And so much more!

Remember... regardless of your gender, age and health condition, this system WILL work for you! This means that you have to TAKE ACTION RIGHT NOW! I can’t assure you that this awesome opportunity will run forever.


We are waiting for your order.

When you order today, you get instant access to the Invincible Core and a special 14 days FREE access to the Lifelong Wellness Academy. After the 14 days trial period, membership is only $47.31/month. You may cancel easily at any time by sending us an email at [email protected]. You can also reach our support team by calling 1-888-291-2430 (toll free in the USA and Canada), or sending an SMS to 1-888-229-4992, and we will cancel your subscription, no questions asked.